Optimize Relationship Performance.
What do you truly know about your customer relationships?
Who are your most profitable relationships today? Is it because they maximize revenue or minimize expense, or some of both? And, how do you acquire, curate and migrate more of those high-value customers?
Are you optimizing profit- and value-contribution segment-by-segment across your entire Customer Lifecycle? Do you have real-time-access to Lifetime Revenue Value (LRV) and Projected Profit Value (PPV) metrics for every customer relationship?
Metrics answer these questions. For transformative and compelling Customer Analytics we provide 4 key services:
Single View of the Customer
A reliable single view of the customer is the root of successful digital transformation. With our unparalleled Data Manager toolset, we aggregate, normalize, standardize and unify all of your disparate customer/relationship files, lists and records into the Single View.
Most organizations have many separate and disconnected customer lists and databases, and don't have a unified view of their relationships. So, they don't know who their most valuable customers are, or who they will be in the future. At a cost significantly lower, and at a speed dramatically faster, we solve these problems.
Built and iterated over the past twenty-five years, Data Manager is one of the world's most powerful, flexible, fast, nimble and economical customer database aggregation systems. It can transform fragmented customer records into a powerful competitive and service advantage for your enterprise.
Customer Profile Scorecards
We process customer, account, transaction and service data to generate a comprehensive unified profile on every customer, consumer and commercial, identifying CAC, Revenue and Profit Contributions, LRV, PPV and any other value metrics.
We generate profile scorecards, audits, summaries, rankings, trends and hot/cold-spots; real-time accessible to you and your teams via our platform.
Customer Analytics should not only be descriptive and diagnostic, but also predictive and prescriptive. The Metrics Engine sends real-time direct messages to relationship managers and executives when key transactions occur and priority metrics are triggered.
Operationalize Ideal Customers & Segments
Our APIs feedback the aggregated/unified Customer Profiles into your core operating and other systems, improving the integrity and quality of your relationship intelligence.
We also real-time API-feedback key customer metrics into your core marketing, sales/SFA, service and CRM/CXM systems, empowering your workforce to accelerate customer sales and service initiatives.
Customer Loyalty & Relationship Incentives
We deliver unlimited customer loyalty program automation, and concurrent workforce customer relationship, account service and portfolio management variable incentive compensation program capabilities.
Our platform is one of the few in the world that fully unifies workforce relationship management performance compensation and complete customer loyalty automation in one. We automate and deliver in days/weeks what other alternatives take weeks/months to complete.