Fast and Actionable Insights.
You need to know your virtual and physical markets, geographies, segments, channels, distribution, share, competition and more.
And, you need that knowledge to be granular, precise, fast and actionable.
To deliver valuable and useful Market analytics and insight, we provide 3 key services:
Data Collection & Aggregation
With our unparalleled Data Manager toolset, we aggregate, normalize, standardize and unify all of your disparate marketing, media, social, promotional, advertising, affiliate, prospect/customer, quote/sales, and service data.
Built and iterated over the past twenty-five years, Data Manager is one of the world's most powerful, flexible, fast, nimble and economical database aggregation systems.
Market Profiles & Metric Scorecards
By any and every dimension important to your operations, with our powerful Metrics Engine platform, we process and produce comprehensive customized market/segment and channel/competitive profiles, metric scorecards, summaries, rankings and trends; in reports, exports, visualizations and on-line dashboards; all real-time accessible to you and your teams via our platform.
Feedback & Process Automation
Metrics and analytics that drive tangible action are vastly more useful than static and slow Business Intelligence (BI).
Our platform real-time APIs action/trigger messages back into your core operating, marketing, sales/SFA, service, CRM/CXM and other systems, empowering your workforce to execute personalized and responsive marketing and sales initiatives.